RaboBank

Hamilton Office
2021


 



Down To Earth 
Mixed media installation

Our client Rabobank NZ, named this space 'the kitchen table'.  They wished to entertain and meet with visitors who on the whole come from rural businesses, Agriculture and Horticulture.

Human Dynamo Workshop designed, developed and created a 3D mural based on an aerial view of a piece of rural New Zealand. Dimensions 8.0m W x 2.8m H x 100mm D.

Down To Earth 
Mixed media installation

DOWN TO EARTH - is a large installation over a wall behind an informal Client meeting and entertaining space in  Rabobank head office.Brief: Theme the space around an informal meeting area, in a bank head office.  

Our client Rabobank NZ, named this space 'the kitchen table'.  They wished to entertain and meet with visitors who on the whole come from rural businesses. Agriculture and Horticulture. 

Brief Keywords and Phrases:
Relevant, connection and recognition, sense of belonging, intriguing, changes of scale, playful, texture and colour, identifiable, sensitive, sustainable, talking point, New Zealand.

Concept
Human Dynamo Workshop designed, developed and created a 3D mural based on an aerial view of a piece of rural New Zealand. Dimensions 8.0m W x 2.8m H x 100mm D.

 

Art Director Sue Dorrington
"I took a bird's eye view of farmland as a whole. Individually paddocks are portrayed by individual materials, chosen for their texture, form, colour and relevance. These panel or fields simulate pasture, crops, and land in different states. This choice of materials is confined to ones that are recognisable and relatable to agricultural and horticulture sectors. Building a bridge between the bank and their core clients. But also presented an artistic branding to all customers, visitors and staff. 

The spacial artwork aims to be a talking point and promote connection and sense of belonging. In turn relaxing those in this coffee station and ‘kitchen table’ zone of the bank offices.Each panel has its' own story, told through its materiality and history. Some new finishes speak to the current and future environments in farming. While found objects and elements reference to history and time worn processes, via their substance and patina. Each material is recognisable in itself and also portrays an alternative perspective, seen through the DOWN TO EARTH lens." 

Process
The panels were carefully considered and designed to work as a whole and cover many different sectors of farming. The panels evolved though the fabrication process I art directed.  Each panel can be installed as individual items, on grey base wall panel. With tolerances in between each panel referencing fence lines, laneways and roads. This gave flexibility for making changes to individual panels, if need be or desired.

Edges of the panels wrapped around to giving more information of individual materialities.The core design pillars and values of New Zealand, have guided the choice of materials. Focusing on what is worked WITH, rather than the end products, produced by the agriculture and horticulture sectors.

The outcome is an evocative backdrop to business and an accessible art piece.  

 


 


Dawn wall
CNC router cut panel | LED lighting

The light of dawn is such an intrinsic part of the day in rural life. For the farmer the dawn represents the start of the new day and the work which lays ahead.

For Rabobank the dawn represents the new business day, bringing with it the hope of cultivating new relationships and a continued commitment and care to your existing clients.

 

 

 


 

Core Sample Pillar
Stainless steel casing | Resin cast soil samples

Pillar surround displays regional soil types display as core sample.

 


 

Reception desk and Coffee Station
American white Oak and American hard maple

 

 

 


 

Wall decals
Office

Graphic treatments developed for lockers, cupboards and walls reference the banks focus on the food and agribusiness sectors.

 

 


 

Privacy screening
Meeting Rooms

Privacy screens for meeting rooms were developed using a long panoramic monotone, landscape with different sections applied to different rooms.

 

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