Waka Kotahi - NZTA
Mixed Driving Advertising campaign. Highlighting the dangers of medication impaired driving and mixing substances including medications, alcohol and illegal drugs.
Client: Waka Kotahi - NZTA
Directing collective: Glue society
Producer: Mark foster
Stills photographer: Steve Boniface
Human dynamo model made mixed substance products and display packing.
Campaign awards Cannes Lions shortlist: Innovation, Product Innovation